Authors
- Paperback: 624 pages
- Publisher: Routledge; 4 edition (August 7, 2004)
- Language: English
About Book
The fourth edition of International selling has been written to alter managers and students to fulfill the international challenges they face everyday. It provides the solid foundation needed to grasp the complexities of selling on a world scale.
The book has been totally updated with topical case studies, samples of up to date selling campaigns, the foremost relevant discussion topics similarly because the hottest theories, references and analysis findings. it's this mixture of theory and apply that creates this textbook actually distinctive, presenting a completely rounded read of the subject instead of associate anecodotal or descriptive one alone.
The book includes chapters on:
* Trade distortions and selling barriers
* Political and legal environments
* Culture
* shopper behaviour
* market research
* Promotion and evaluation ways
* Currencies and interchange
Accessibly written and designed, this book is that the most international book on selling out there which will be employed by undergraduates and postgraduates the planet over. A companion web site provides further material for lecturers and students alike.
