Authors
Fred R. David
- Hardcover: 704 pages
- Publisher: Prentice Hall; 13 edition (January 26, 2010)
- Language: English
About Book
David offers a skills-oriented, professional perspective on strategy, completely updated with current analysis and ideas.
In today’s economy, gaining and sustaining a competitive advantage is tougher than ever. Strategic Management captures the quality of this business setting and delivers the newest skills and ideas with unmatched clarity, serving to students develop their own latest strategy through skill-developing exercises and cases.
The thirteenth edition explores this international recession and shows however it's affected the business setting, providing students with updated coverage of strategic-management ideas, theory, research, and techniques in each chapter.
Twenty-Nine New Cases. classified by industry—featuring businesses that area unit a combination of profit and non-profit, massive and tiny, producing and service—all the cases during this text area unit recent and comprehensive. These cases conjointly offer valuable info concerning the industry/competitors and area unit supported by teacher notes.
New! Chapter on Business Ethics/Social Responsibility/Environmental Sustainability—Chapter ten contains in depth coverage of ethics and property. Overall, this new chapter adds to the present text’s emphasis: “good ethics is nice business.”
New! Chapter on Global/International Issues—Chapter eleven has in depth coverage of cultural and abstract strategic-management variations in many countries round the world, serving to students expand their perspective on management.
PART 1: summary of Strategic Management
Chapter 1: the character of Strategic Management
PART 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: the inner Assessment
Chapter 5: ways in Action
Chapter 6: Strategy Analysis and selection
PART 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations problems
Chapter 8: Implementing Strategies: promoting, Finance/Accounting, R&D, and MIS problems
PART 4: Strategy analysis
Chapter 9: Strategy Review, Evaluation, and management
PART 5: Key Strategic Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental property
Chapter 11: Global/International problems
PART 6: Strategic Management Case Analysis
